Strategically located in the heart of Quezon City, TriNoma brings to Northern Metro Manila the greatest in shopping, dining and entertainment that folks from this phase of the metro has long sought for. Staying at the middle of the activity, it functions as a rejuvenating respite providing a dynamic mixture of old favourites and new flagship stores set against a backdrop of exquisite landscaping and interesting water features. With its whole range of a bustling theatre, landscaped gardens, retail offerings and also a lively Activity Center, TriNoma is actually a vibrant addition to the distinctive color of Northern Manila. TriNoma (Triangle North of Manila) is a large shopping mall in Quezon City, Philippines, owned by property development business Ayala Land. Opened in 2007, the mall is situated on the side of Epifanio de los Santos Avenue, east of the North Avenue MRT Station in Quezon City, giving significant market competition to the nearby SM City North EDSA as one of the largest shopping centers in Metro Manila. The site of TriNoma was once the location of "People's Park", a flea market constructed by former Mayor Brigido R. Simon, Jr. as a livelihood project for the City's nearby informal settlers (the real market's size, however, simply covered what is now TriNoma's public transportation terminal and outside pay parking). It was closed in 1995 at that time Mayor Ismael A. Mathay, Jr. to give way for the construction of the MRT-3 terminal to service commuters along Epifanio de los Santos Avenue (EDSA). The MRT-3 consortium composed of Fil-Estate Properties and Ayala Land determined to make the storehouse underground rather than a regular storage similar to LRT-1 because of its commercial viability for a shopping center. Once the MRT - 3 began operations on December 1999, the building of the mall was not immediately undertaken due to lack of funds. The North Triangle Depot Commercial Corporation was incorporated in 2001 with Fil - as minority stockholder Estate spearheading the development and Ayala Land. The soft opening was initially slated for May 3, 2007, but was delayed by structural components that were not yet been finished. It finally opened to the public on May 16, 2007. The 3.5 billion peso mall was officially launched on October 16, 2007 by President Gloria Macapagal Arroyo and Vice President Noli de Castro (now ABSCBN broadcaster). TriNoma was formally launched in a private service on April 25, 2007. It was inaugurated by officials of Ayala Land, its developer, and authorities of Quezon City, led by Mayor Feliciano Belmonte, Jr. Members of the media were also present. The mall was the first building constructed in the 62.3 hectare Triangle Trade district of Triangle Park and of Ayala Land's Vertis North project. Vertis North is at the 250.6-hectare Quezon City Central Business District (also known as Triangle Park) to redevelop the areas of North Triangle (North Avenue, EDSA, Quezon Avenue), East Triangle (East Avenue, EDSA, Quezon Avenue) and the Veterans Memorial Medical Center (VMMC) home (North Avenue).