The SM Hypermarket was started by the Sy family in 2001 in response to the continual demand of consumers to get a holistic buying experience. The notion behind the development of a brand new retail format - that is what has become called a "hypermarket retail format" - is to combine the features of the supermarket with those of the department store. The main target of the enterprise is to supply the customer with an onestop shop where most shopping needs will likely be satisfied all in one go. For starters, it's been successful in making the convenience of having a first rate indoor wet market as well as a general merchandise store and food in most of the Hypermarkets. Various stores supplying diverse services to be a bills payment booth plus a currency facility, Western Union, and Watsons blanket the entire establishment along with other regular Hypermarket stores. Additionally it is continuously introducing new concepts to enrich and constantly re-invigorate the shopping experience in the Hypermarkets. Prominent institutions within the Hypermarkets include specialty stalls such as the chicken rotisserie nook and the bakery stand - both of which serve freshly roasted chicken and hundreds of other kinds of bread daily, and freshly baked pan de sal, ensaymada. Hypermarket solutions also contain Flavor Asia - a novel outlet which offers dampa-style dining along with full-service convenience. Moreover, an innovative characteristic of the Hypermarkets is the "takal-takal" part, which enables the consumers to choose the ingredients they need, in the amounts they favor, and in the price they are able to afford. At the moment, SM Hypermarket manages 19 shops, most of which are in Metro Manila. As such, to be able to keep constant reserve of the assorted products and things inside the Hypermarkets, relationships with qualified suppliers and producers are perpetually being preserved and forged. Furthermore, as a testament to its obligation to quality, SM Hypermarket manages only the strictest supplier selection standards to be able to ensure that only the freshest produce and products of the highest quality can be found. As an outcome, a customer within the CLEAN section of the Hypermarket, for example, will be sure to find just the freshest catch of the day. Finally, SM Hypermarket values employee advancement. After all, the workers of SM Hypermarket are its single largest asset. With this in view, due emphasis is placed on worker empowerment and continuous training. Considerable investments in proactive training seminars continue to extend the horizons of the workers and which, consequently, let them to push past their own borders. Through all of this, one thing is certain: SM Hypermarket ardently aspires to be the PLACE to SHOP, the PLACE to SELL, and the SPOT to WORK. Business partners within the Hypermarket are also given adequate support with regard to quality assurance and customer service training. It ensures that its suppliers - both old and new - get equal opportunity to showcase the caliber of their merchandise inside the Hypermarkets, as SM Hypermarket recognizes that there's a lot more to business than business transactions. SM Hypermarket is actually a chain of hypermarkets in the Philippines, began by the Sy family within the late-1990s. There are actually fifteen hypermarkets in the chain, most of which are still in Metro Manila. The business started to invite fresh food booth concessionaires to operate in the hypermarket's fresh market section. Seafood, fresh meat, fruits, and vegetables are marketed directly to the consumers. The shops also comprise a chicken rotisserie stall, a bakery stall and also a restaurant called "Taste Asia". As of May 15, 2010, 4 Makro Shops have been converted to SM Hypermarket using the first branch outside Metro Manila was opened in Iloilo City on Oct 23, 2010. The Mabalacat Branch of Makro was closed and reopened as SM Hypermarket on December 7, 2010. The Sucat Branch of Makro was closed and reopened as SM Hypermarket in the year 2012. The Alabang Zapote Road Branch of Makro was closed and reopened as SM Hypermarket last March 29, 2012.