Shopwise - It was the Rustan Group's first major foray into the discount-retailing segment through an adapted European design hypermarket called Shopwise. RSCI pioneered the hypermarket concept in the Philippines. Armed with the vision of supplying Quality for Many, the Company sought to make the celebrated Rustan's quality accessible to all, particularly the middle and working class. Its mission is to create a chain of supercenters or hypermarkets, that is the most preferred one-stop shop location for satisfying the basic needs of the Filipino family. RSCI created and opened the very first hypermarket in the country in November 29, 1998 in Filinvest Alabang. It now runs nine hypermarkets and is set to open its first branch in Cebu on February 17, 2012. Rustan Supercenters, Inc. also manages the Rustan's chain of supermarkets. The highly effective Shopwise brand pioneered the concept in the Philippines 14 years ago and is known for its regular freshness, affordable quality, budget-friendly range and swift, friendly and fun service. Numerous clients have made Shopwise their shopping destination of choice as it is the most comfortable, efficient and practical spot to look for an entire selection of fresh products, groceries, clothes, toys and home accessories all under one roof. Value - conscious customers flock to Shopwise to love its quality products, wide aisles, clean surroundings, attractive costs and the complete shopping experience.